9:05am - 9:55am
This session will explore how television’s traditional/established players, broadcasters and MVPDs/BDUs ,are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising, audience measurement, data collaboration, artificial intelligence, streaming, interactive viewer experiences and more, the panel will attempt to define the role broadcasters and MVPDs are likely to play in the TV ecosystem going forward. Panelists include:
