TVOT MONTREAL 2026: How Broadcasters and MVPDs Are Embracing the TV of Tomorrow

This session will explore how television’s traditional/established players, broadcasters and MVPDs/BDUs, are innovating to stay relevant in a rapidly evolving television ecosystem—both directly and through subsidiaries focused on new technologies and services. After showcasing recent innovations in such areas as data-driven advertising, audience measurement, data collaboration, artificial intelligence, streaming, interactive viewer experiences and more, the panel will attempt to define the role broadcasters and MVPDs are likely to play in the TV ecosystem going forward. Panelists include:

• Andre Munro, Director of Data Strategy and Monetization, CBC/Radio-Canada
• Bill Hague, EVP, Magid (Moderator)
• Carmela Fournier, VP of Data and Measurement Strategy, Comcast Advertising
• Catherine Malo, SVP of Client Strategy and Solutions, Marketing and Communications, Numeris
• Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media