TVOT MONTREAL 2026: Meet The “Swing Voters” of Streaming—and Understand Why They Are Critical to Success

With the US market having effectively reached near-zero net growth and subscriber churn having increased, services have three paths to success:

• price rises
• improving retention and
• mastering subscriber win-backs (resubscription).

14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account drops. And they’re the least price-sensitive of all subscribers. They are as critical to success as the swing voters of every election.

Using new research, this session details the challenges of a mature streaming market (be it the US or anywhere else), and strategies for success. Presenter:

• Mike Bloxham, EVP of Global Media and Entertainment/Practice Lead—Subscriber Science, Magid