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TVOT MONTREAL 2026: Meet the “Swing Voters” of Streaming—and Understand Why They Are Critical to Success
Wednesday, May 20th, 2026
1:25pm - 1:55pm
Orange Room
With the US market having effectively reached near-zero net growth and subscriber churn having increased, services have three paths to success:
- price rises
- improving retention and
- mastering subscriber win-backs (resubscription).
14% of US subscribers account for 40% of monthly sign-ups and 30% of monthly account drops. And they’re the least price-sensitive of all subscribers. They are as critical to success as the swing voters of every election.
Using new research, this session details the challenges of a mature streaming market (be it the US or anywhere else), and strategies for success. Presenter:
- Mike Bloxham, EVP of Global Media and Entertainment/Practice Lead—Subscriber Science, Magid
