11:00am
This session will explore current and emerging business models among traditional and digital media sellers for local, cross-platform advertising on linear and streaming video. Following the presentation of research by BIA Advisory Partners into recent and ongoing trends, complete with forecasts for 2026, panelists will address the threats and opportunities they see in the local cross-platform video market, and will explain how they are positioned for success. In addition, they will explore the potentially significant impact on this space of political spending in the coming election year. Panelists include:
