TVOT NYC 2025: The Say-Do Gap: Intention vs. Action
Wednesday, December 3rd, 2025
Our industry spends a lot of time, money and effort talking to consumers about what they want, how they feel, and what they plan to do. And then we look at what they did. Much of the time, those intentions don’t turn into actions. This panel will explore why that is, and how we can narrow the gap to ensure that we are truly ready for the TV of tomorrow. Panelists include:
- David Shiffman, Director of Product Management, Measurement, IQVIA Digital
- Helen Katz, EVP of Research, Publicis (Moderator)
- Josh Chasin, Principal, KnotSimpler
- Laura Grover, SVP/Head of Client Solutions, EDO
- Pete Doe, Chief Research Officer, Nielsen
- Sable Mi, Chair, Identity and Data Collaboration, CIMM
- Yan Liu, CEO, TVision
