3:25pm
Given the need for greater measurement standardization and consistent metrics across CTV/Streaming platforms, the ANA has created the CTV/Streaming Measurement working group, made up of ANA member brands and their CTV experts. This group has created a list of CTV measurement standards that will provide ALL platforms, agency partners, and internal teams a road map to follow, to make sure we get as close to CTV standardization for measurement and for performance.
The aim is not to push these Principles as a rigid industry standard, but to get the discussion going, and to eventually have buyers (brands and agencies) and sellers tie them in contractually. These conversations are meant to discuss any technical barriers or business concerns in implementing these proposed measurement standards. Panelists include:
