3:05pm
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment. Panelists include:
