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TVOT SF 2024: Charting the Future: NEXTGEN TV and OTA Local Measurement
Thursday, March 28th, 2024
3:05pm - 3:35pm
Ballroom
This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment. Panelists include:
- David Algranati, Chief Innovation Officer, Comscore
- Jason Patton, SVP of Sales and Marketing, Verance
- Jonathan Steuer, CEO, Anonymous Media Research (Moderator)
- Monica Faz, VP of Product Management (Local), Advanced Advertising, TelevisaUnivision
