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TVOT SF 2024: Charting the Future: NEXTGEN TV and OTA Local Measurement

Thursday, March 28th, 2024



This session will explore the evolving landscape of over-the-air (OTA) local measurement within the context of NEXTGEN TV’s advancements. As we stand on the brink of a significant shift in how broadcasters understand and leverage audience metrics, this panel will delve into the methodologies, benefits, and transformative impact of the Run3TV/Application initiative on immediate issue resolution and value addition. Join our speakers as they discuss the practicalities, challenges, and prospects of implementing advanced measurement techniques in the OTA broadcasting environment. Panelists include:

  • David Algranati, Chief Innovation Officer, Comscore
  • Jason Patton, SVP of Sales and Marketing, Verance
  • Jonathan Steuer, CEO, Anonymous Media Research (Moderator)
  • Monica Faz, VP of Product Management (Local), Advanced Advertising, TelevisaUnivision


March 28
3:05 pm - 3:35 pm
Event Category:



TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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