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TVOT SF 2024: What’s the Deal with Measurement?

Thursday, March 28th, 2024


Dining Room

As the video ecosystem continues to evolve, measurement solutions are advancing to accurately and holistically report on consumer behaviors. During this session we will discuss the key components of measurement, why each is important, how marketers are adapting to changes, and how their solutions are evolving to meet the needs of the marketplace today and in the future. Panelists include:

  • Ben Vandegrift, VP of Measurement Solutions, VAB (Moderator)
  • Dallas Lawrence, Chief Strategy and Communications Officer, Telly
  • David Algranati, Chief Innovation Officer, Comscore
  • Jesse Redniss, CEO, Qonsent
  • Joshua Lee, CTO and Head of Product, EDO


March 28
9:05 am - 9:50 am
Event Category:


Dining Room

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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