3:10pm
Whether it’s generating content, enhancing the viewer experience, or improving discovery, the capabilities of AI are advancing faster than many expected. But is there a price to pay for the benefits AI could deliver? In this session, Hub Entertainment Research Founder and Principal, Jon Giegengack, will present the latest research on which AI applications consumers are excited about, which they’ll tolerate, and areas they’re uncomfortable with AI being used. Then we’ll discuss the report’s findings with a panel of experts to learn more about where AI can have the biggest and most positive impact in today’s TV ecosystem. Panelists include:
