1:40pm
Local CTV advertising has been enjoying rapid growth recently due to a number of factors, including the decline of traditional pay TV, the increasing centrality of FAST and ad-supported subscription tiers to the streaming economy, and the ongoing migration of sports programming to streaming platforms. Significantly, it offers small and medium-sized businesses (SMBs) the opportunity to take advantage of new technologies and methodologies—such as interactivity, personalization, targeting, contextuality, AI, programmatic buying, granular measurability and more—that have the potential to make their advertising more engaging, cost-effective and accountable. This session will explore how well businesses are taking advantage of the capabilities of local CTV advertising, how broadcasters and other players can build awareness of those capabilities in the business communities they serve, how new technologies could further enhance local CTV advertising, and how we should expect this emerging space to evolve in the coming months and years. Panelists include:
