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TVOT SF 2025: Demonstrating Impact
Thursday, June 26th, 2025
11:15am - 12:05pm
Dining Room
While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate and longer term) value has grown exponentially stronger over time. This panel will look at a few of the newest ways to show the power and value of TV and consider where the gaps and challenges remain. Panelists include:
- Kym Frank, SVP of Ad Sales Research, Fox
- Lara Stone, VP of PMX Lift Measurement, Publicis
- Maggie Zhang, Head of Global Video Measurement, Amazon
- Rob Jayson, EVP of Insights and Analytics, USIM (Moderator)
