TVOT SF 2025: Demonstrating Impact

While advertisers have always recognized the value of television for their brands (sight, sound and motion; broad reach, etc.), the desire to prove its (immediate and longer term) value has grown exponentially stronger over time. This panel will look at a few of the newest ways to show the power and value of TV and consider where the gaps and challenges remain. Panelists include:

• Helen Katz, EVP of Research, Publicis Media (Moderator)
• Kym Frank, SVP of Ad Sales Research, Fox
• Lara Stone, VP of PMX Lift Measurement, Publicis
• Maggie Zhang, Head of Global Video Measurement, Amazon
• Rob Jayson, EVP of Insights and Analytics, USIM