3:10pm
The CTV ecosystem is rapidly maturing, presenting both unprecedented opportunities and complex challenges for advertisers and publishers alike. This session will delve into the forefront of CTV innovation, drawing on real-world experiences and actionable insights from the Google Ad Manager team and their extensive work in the space. We will unpack the dynamic world of live ad insertion (LAI), sharing a candid look at the wins and crucial learnings gleaned from LAI implementation. Attendees will gain a deeper understanding of the technical and strategic nuances involved in delivering seamless, impactful live advertising experiences within CTV environments. Participants include:
