3:10pm
Earlier this year, the NAB filed a petition with the FCC, urging the agency to establish a clear, industry-wide transition plan for the full deployment of ATSC 3.0, the new broadcast standard—also known by the consumer-facing brand, NEXTGEN TV—that is designed to bring interactivity and significantly improved picture and sound quality to over-the-air TV. In this opening presentation, Anne Schelle, Managing Director of Pearl TV, a broadcast-industry organization that has been at the forefront of the push to implement NEXTGEN TV in the US, will update attendees on the state of the ongoing NEXTGEN TV rollout, explain the significance of the NAB petition, and outline the opportunities the new standard is opening up for broadcasters, content providers and device manufacturers.
