11:30am
In this presentation, Matt Durgin, VP of Content and Services at LG Electronics, will highlight the CTV platform’s role in supporting Super Bundles and other new models for growing audiences and reducing churn. Not only are CTV platforms building audiences for TV programming by enabling such business models and providing enhanced personalization and discoverability features, they are also transforming those audiences into customers for a range of new services, including shopping, gaming, fitness and more. Hear how CTV is becoming a monetization engine not just for television content but for multiple areas of our lives.
