5:00pm
With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? On the buy-side, what is the typical agency/brand interaction? What are the challenges—in such areas as target propagation and sell-side pricing—entailed by scaling targeted advertising? What proportion of transactions will be audience-target based at equilibrium? And more. Panelists include:
