TVOT SF 2025: TV Advanced Targeting in Practice

With an emphasis on practical wisdom and lessons from the field, this session will address such questions as: How do targets typically originate—sell-side or buy-side? On the buy-side, what is the typical agency/brand interaction? What are the challenges—in such areas as target propagation and sell-side pricing—entailed by scaling targeted advertising? What proportion of transactions will be audience-target based at equilibrium? And more. Panelists include:

• Chris LoRusso, Chief Business Officer, OpenAP
• David Algranati, Former Chief Innovation Officer, Comscore (Moderator)
• Danielle Zazula, VP of Sell-Side Revenue (Digital Platforms), VideoAmp
• Joe Ruthruff, SVP of Linear Television Product Management, Comscore
• Matt Weinman, VP of Product Management, Advanced Advertising, TelevisaUnivision