CENTRIPLY, an independent media agency specializing in advanced, audience-driven TV campaigns, is playing a pivotal role in transforming how traditional TV ads are bought and sold, with a unified view of TV inventory that works for both buyers and sellers. Powered by our proprietary Tango Media Suite ad tech, Centriply makes life easier by enabling use of the same audience segments for linear TV ad campaign buying as other media channels. We supply household-level planning and outcome reporting to ad spend that’s just as granular—and can be measured anywhere across the marketing funnel.
We’re on the demand-side when it comes to audience-based linear TV media planning/buying. As part of a larger marketing cohort, we have a significant track record of working at scale with holding companies, agencies, and in-house teams at every stage of the activation—strategy, planning, execution, reporting, attribution—and we meet TV plans where they need us. White glove to white label, we are Centriply, the Search Engine for TV AudiencesⒸ