Televisionation: Disney Advertising’s Dana McGraw and InfoSum’s Lauren Wetzel on Clean Rooms and More
June 15, 2022
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry.
This episode features Dana McGraw, SVP of Audience Modeling and Data Science at Disney Advertising, and Lauren Wetzel, COO of data-collaboration platform, InfoSum. Among other things, they discuss the demise of cookies; the Disney Audience Graph; Disney Select (a suite of audience segments that employ Disney’s first-party data to improve audience targeting); new developments and ongoing challenges in the Data Clean Room space; what is meant by “data collaboration”; and much more.