Talk Back to Television — Evan Tracey, Political Media Pundit

October 2, 2025

Talk Back to Television welcomes our friend and  political media pundit Evan Tracey, discussing the recent Jimmy Kimmel kerfuffle.

We used to define “Brand Safety” as a brands ad not appearing before the marginal porn video on YouTube. That was a long time ago – maybe three months . . .

Now “Brand Safety” has to be considered in regards to the politics (real or imagined) of the television show (or network). How will the administration react? How will the audience react? How will the SHAREHOLDERS reach?

How in the world can an advertiser navigate all that?