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Televisionation: Curren¢y: Alex Yip, Senior Solutions Architect for AppsFlyer

July 11, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Alex Yip, Senior Solutions Architect at mobile-measurement company, AppsFlyer. Among other things, he discusses the company’s integration with such players as Facebook, Google, TikTok and Twitter, its data cleanroom and other offerings, its work with Roku and other CTV companies, the impact of AI on the measurement and data space, and more.

 

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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