Televisionation: Curren¢y: Alex Yip, Senior Solutions Architect for AppsFlyer
July 11, 2023
ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.
This episode features Alex Yip, Senior Solutions Architect at mobile-measurement company, AppsFlyer. Among other things, he discusses the company’s integration with such players as Facebook, Google, TikTok and Twitter, its data cleanroom and other offerings, its work with Roku and other CTV companies, the impact of AI on the measurement and data space, and more.