Televisionation: Curren¢y: Lynette Kaylor, SVP/Head of North American Sales at Fubo

March 28, 2023

This episode features Lynette Kaylor, SVP/Head of North American Sales at “sports-first” streaming-TV service, Fubo, which last week announced it was rebranding from FuboTV. Among other things, Kaylor outlines Fubo’s achievements over the past year, explains why the company works very hard to ensure “measurement outcomes,” discusses how it uses data to power addressable advertising on its platform, casts light on its plans to implement interactivity and new ad formats, and more.