Televisionation: Curren¢y: Nielsen Audience Measurement Chief Product Officer, Deirdre Thomas
June 7, 2023
ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.
This episode features Deirdre Thomas, Chief Product Officer for Nielsen Audience Measurement. Among other things, she discusses how Nielsen’s audience measurement division has been reorganized, the company’s goals for its new Nielsen ONE platform, how it secured MRC accreditation, how it views the US Joint Industry Committee (JIC), its plans for the future (including “the end journey of linking reach and frequency with outcomes”), and more.