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Televisionation: Curren¢y: Rob Jayson, EVP of Insights and Analytics at USIM

July 26, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Rob Jayson, EVP of Insights and Analytics at independent media agency, USIM. Among other things, he discusses the importance of upper funnel branding vs. complete dependency on data tracking, explains how USIM is working to provide its clients with a “360-degree” understanding of their brands (“it’s an art, with a whole lot of numbers in it”), shares his thoughts on how AI will impact USIM’s business, casts light on other innovations the company is pursuing, and more.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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