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Televisionation: Curren¢y: VAB Chief, Sean Cunningham, on “25 Ways TV Grows Brands” and More

March 29, 2023

ITVT is pleased to present a new episode of Televisionation: Curren¢y, our podcast devoted to measurement, data, audiences and more.

This episode features Sean Cunningham, President and CEO of the Video Advertising Bureau (VAB), discussing that organization’s new report, “25 Ways TV Grows Brands,” as well as sharing his thoughts on the latest developments in audience measurement, updating us on the VAB’s recent activities, and outlining the organization’s future plans.

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Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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