Subscribe To the ITVT Free Newsletter!

  • We use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
  • This field is for validation purposes and should be left unchanged.

Televisionation: Dave Morgan, Founder and CEO, Simulmedia

April 13, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Dave Morgan, who in addition to his role as founder and CEO of data-driven TV advertising provider, Simulmedia, authors an influential weekly column in the advertising trade publication, MediaPost. Among other things, Morgan shares his thoughts on how the Coronavirus/Covid-19 epidemic will impact the advertising industry and television in general; assesses recent moves by NBCU’s advertising chief, Linda Yaccarino, to reinvent the network’s advertising strategy in order to meet the challenges posed by the epidemic; tells us which brands he thinks are innovating in the current crisis; and discusses his interest in educational TV. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

Don’t worry! We won’t share your info.

view our prviacy policy

© 2022 TMRW Corp. 1998 - 2021 All rights reserved.