Televisionation—Friday Fireside: FOX’s Mike Falco on the Upfronts, the Power of Live, and More

March 6, 2026

The Friday Fireside welcomes Mike Falco, EVP of Management and Strategy at FOX Corp. With 20 years of experience at Fox, Mike now oversees revenue management, pricing, strategy, operations, advanced advertising and ad strategy for a massive portfolio across FOX Sports, Entertainment, News and Tubi. In a fast-moving conversation, we get under the hood at FOX’s May Upfronts, their distinct position in entertainment, and (my favorite) The Power of Live sports and news.

 

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

Contact Us

  • This field is for validation purposes and should be left unchanged.

© 2026 TMRW Corp. 1998 - 2025 All rights reserved. Powered by DevQ