Televisionation Friday Fireside: Hanna Gryncwajg, VP of Measurement Innovation at Nexstar

February 2, 2024

Televisionation: Friday Fireside, the #1 television industry Webcast, features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

The Friday Fireside welcomes Hanna Gryncwajg, VP of Measurement Innovation at Nexstar Media Group, a company that has over 200 broadcast stations in 116 markets, along with The CW, NewsNation, Antenna TV and Rewind TV. In a fascinating conversation, Hanna makes the point that the value of local television advertising is vastly more than simply numbers. For example, it’s one thing to have Travis Kelce tell me to get a Covid shot; it is tremendously more meaningful for a large group of viewers to have the 6 PM local broadcast news anchor deliver the same message. Watch and Learn