Televisionation—Friday Fireside: ITG Co-Founder and CEO, Aviram Sharon

February 13, 2026

The Friday Fireside welcomes Aviram Sharon, Co-Founder and CTO of ITG. Aviram takes us through ITG’s suite of In-Content advertising capabilities, including “Double-Box” (my personal favorite), Pause Ads, L-Band, Interactive and Shoppable. ITG has amplified their capabilities since our first conversation (April, 2022!) and is now working with Samsung, Roku, LG, Vizio, Apple TV, Fire TV and more.