Televisionation Friday Fireside: What Will Sinclair Do with Its Regional Sports Networks?

July 8, 2021

Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

Today’s edition of The Friday Fireside answers the question, “What is Sinclair Broadcast Group going to do with all those regional sports networks?” Our guests answer that question with Sinclair’s “House of Brands” represented by Gregg Siegel, SVP of National Sales for Sinclair Sports Group, Todd Parkin, VP of Ad Sales and Strategy for Bally Sports Network, and Irv Schulman, SVP of National Sports Sales for Sinclair Broadcast Group. Reaching 70% of TV households, 365 days a year, with more than 13 BILLION impressions, House of Brands is a single point of contact for advertisers and brands!