Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy
September 15, 2021
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.
This week’s Friday Fireside topic: “Whither Goest Thou, Nielsen?” Answers provided by former Magnite/Telaria/Sling TV/DISH Network exec, Adam Lowy: the future belongs to the Programmatic and Automated advertising pipe for all television advertising, with a vastly diminished fraction coming from the traditional “Hand-to-Hand Combat” sales process. Can Nielsen step up, now that their dominance has been challenged? Adam has the answers!