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Audio Version

Televisionation Friday Fireside: “Whither Goest Thou, Nielsen?” with Adam Lowy

September 15, 2021

Televisionation: Friday Fireside features Rick HoweThe iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry.

This week’s Friday Fireside topic: “Whither Goest Thou, Nielsen?” Answers provided by former Magnite/Telaria/Sling TV/DISH Network exec, Adam Lowy: the future belongs to the Programmatic and Automated advertising pipe for all television advertising, with a vastly diminished fraction coming from the traditional “Hand-to-Hand Combat” sales process. Can Nielsen step up, now that their dominance has been challenged? Adam has the answers!

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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