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Televisionation: Joe Caporoso, SVP of Content and Brand Platforms, Whistle

April 1, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring how the advanced/interactive-TV industry is responding to the Covid-19/Coronavirus crisis. This episode features Joe Caporoso, SVP of Content and Brand Platforms at Whistle (formerly Whistle Sports), the digital content company that last year acquired Vertical Networks and New Form Digital. Among other things, Caporoso discusses those acquisitions and the strategy behind them; explains why the kind of content that Whistle produces is particularly appropriate for the current times; outlines the company’s content-acquisition, talent and distribution strategies; and describes how Whistle has made the shift to producing programming remotely, as its production staff and talent shelter-in-place. (Note: If you would like to share your thoughts on how the Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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