Televisionation: Jukin Media Founder and CEO, Jonathan Skogmo

May 28, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Jonathan Skogmo, Founder and CEO of Jukin Media, a company that works with entertainment companies, brands, agencies and other players to develop shows and campaigns that utilize user-generated content (UGC). Among other things, he explains Jukin’s business model; describes how the company finds and licenses content from creators, and how it then repurposes that content for its clients; discusses new trends it is seeing in the generation and consumption of UGC; casts light on a couple of new projects it is working on; outlines its strategic priorities going forward; and more. (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)