TELEVISIONATION: nScreenNoise – Improve Viewing Experience, Boost Ad Performance
December 15, 2024
This week on TELEVISIONATION: nScreenNoise, Colin Dixon, Chief Analyst of nScreenMedia, talks with Zack Rosenberg, Founder & CEO of Qortex about the fact that Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, he says.