TELEVISIONATION: Swedlow Show – Raghu Kodige on Why the Fox-Roku Deal Is Really About Audience Intelligence

June 16, 2026

What will ultimately determine the success of the new Fox-Roku partnership: content distribution, or something deeper?

In this Televisionation interview, ANOKi Founder and CEO Raghu Kodige argues that the real long-term value lies in AI-powered audience intelligence and contextual understanding.

As AI enables advertisers to analyze video, audio, imagery, sentiment, and key moments within programming in real time, television advertising is moving beyond simple audience targeting toward a richer understanding of what viewers are watching and how they are experiencing it.

Kodige explains why the future of CTV advertising will be driven by the intersection of audience data and content intelligence—and why that could reshape measurement, transparency, and ad effectiveness across the industry.