TELEVISIONATION: Swedlow Show – Why Does CTV Keep Repeating the Same Ads?

January 18, 2026

Why is ad repetition still a problem in CTV? Who actually sees the full picture of inventory? And can publishers regain leverage in an ecosystem dominated by closed platforms?

Scott Ryan, Founder and CEO of TVIQ, joined me, Tracy Swedlow, recently to unpack these questions, including whether the industry’s underlying infrastructure is keeping pace with CTV’s complexity—and where AI may (finally) help make sense of supply and improve yield decisions.