Televisionation—Talk Back to Television: Operative’s Dave Dembowski on Data and AI

February 11, 2026

Talk Back to Television welcomes Dave Dembowski, Chief Revenue Officer of Operative, a leader in cloud-based advertising sales automation .Dave digs into my personal hot button: Using audience data and AI-insights to adjust visuals, messaging and ad formats based on demographics, behavior and viewing context (that’s a big one)