Televisionation—Talk Back to Television: Tzvi Gerstl on Synamedia’s New Senza Offering

June 24, 2026

Talk Back to Television welcomes Tzvi Gerstl, General Manager of Media Technology for Synamedia. Tzvi takes us inside Synamedia’s new product, Senza. When I first hear about the development of Senza in 2024, I thought it might change the streaming ecosystem for consumers. I was wrong—it’s going to turn it upside down. Remember how rights-holders went nuts when Comcast and other operators introduced cloud-based DVR functionality a decade ago? Well folks, you ain’t seen nothing yet. Pay attention to Senza from Synamedia.