Televisionation: Thomson Broadcast, ENENSYS, ATEME

April 28, 2020

ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features representatives of three French companies discussing how they are addressing the challenges of doing business in the US in the midst of the Coronavirus pandemic: Guillaume Bonnard, VP of Global Sales and Services at Thomson Broadcast (thomsonbroadcast.tv); Bruno Tariant, Head of Sales for the Americas at ENENSYS (enensys.com); and Mikael Raulet, VP of Innovation at ATEME (ateme.com). Among other things, they describe how the pandemic is impacting broadcasters in the US and delaying the implementation of ATSC 3.0; address concerns that the pandemic could result in the US adopting a less globalist and more nativist attitude to manufacturing and business in general; discuss how their companies are nevertheless continuing to build out their US presence; and cast light on how those companies are innovating during this “moment of pause.” (Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)