Televisionation: TMT Lab’s Rodrigo Madriz on Shoppable TV
October 5, 2020
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
The episode features Rodrigo Madriz, Co-Founder and CEO of Canadian adtech and tcommerce company, TMT Lab. Among other things, Madriz describes the company’s shoppable TV solution, its deployments in Canada and Mexico, how it leverages ACR technology, how it views such areas as linear OTT, AVOD, Addressable and ATSC 3.0, its future plans, and more.