Televisionation: USIM’s Melissa Sierra on Audience White Spaces, AI and More

September 19, 2025

The Friday Fireside welcomes Melissa Sierra, EVP of Media Integration for USIM, the full-service media agency that merges data science and human expertise for their clients. Melissa and I discuss audience “white spaces,” the use of AI in the workplace and with agency clients, and using smartphone app profiles to target the right messages to the right audience at the right time.