Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More
April 11, 2021
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
This episode features Kevin McGurn, President of Sales and Distribution at Vevo. Among other things, he discusses Vevo’s distribution strategy, including its fast-growing distribution on connected-TV platforms; the growth of co-viewing on its service; its moves to develop and distribute original content; its preparations for the Upfronts; its recent launch of MOODS, an AI-powered tool that enables targeted advertising, based on emotions; and more.