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Televisionation: Vevo’s Kevin McGurn on Distribution Strategy, AI-Based Targeted Advertising, and More

April 11, 2021

ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.
This episode features Kevin McGurn, President of Sales and Distribution at Vevo. Among other things, he discusses Vevo’s distribution strategy, including its fast-growing distribution on connected-TV platforms; the growth of co-viewing on its service; its moves to develop and distribute original content; its preparations for the Upfronts; its recent launch of MOODS, an AI-powered tool that enables targeted advertising, based on emotions; and more.

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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