TELEVISIONATION: What Makes a Great Producer? Broadway’s Cody Lassen on Storytelling, Audience Data, AI, and the Future of Entertainment.

August 2, 2026

Broadway producer Cody Lassen has worked across theater, film and television, but at the heart of it all is one belief: storytelling is storytelling.

In this episode of TELEVISIONATION, Cody shares how he evaluates new projects, why producers are more like “doulas” than directors, what Broadway can learn from television’s data-driven culture, and how AI is already transforming the business side of live entertainment. We also explore immersive theater, audience analytics, multi-platform storytelling, and why the next Hamilton won’t look anything like the last one.

If you’re interested in the future of entertainment—on stage, on screen, or somewhere in between—you won’t want to miss this conversation!