TVOT CONNECT – 10-23-25 – Being Found on Connected TV – Full Video
October 26, 2025
Universal Search, SEO, and Video & Channel Discovery
Best Practices & Challenges, Cost-Effective User Acquisition, AI’s Emerging Impact, Real-World Examples
POST SESSION COMMENT: This was an excellent session featuring details and insights from the speakers that you don’t hear anywhere else. We really apprecation the speakers’ (above) candor and willingness to reveal how the “sausage is made.” Everybody really enjoyed it! Lots of interactivity.
SESSION DESCRIPTION: The connected TV ecosystem is more complex than ever, making it harder for your content to be discovered. Sure, improving metadata with AI tools is a good start, but there’s much more to optimizing content for discovery. In this TVOT Connect session, we’ll discuss how to optimize content discovery across various video platforms with Ryan James, CEO and CoFounder of OTT Studio, and Steve Harnsberger, CoFounder and CEO of USAND LLC. We’ll cover how to cost-effectively attract new viewers, share best practices and challenges, and explore how AI is influencing content discovery. Best of all, this is your chance to get your questions answered, be seen, be heard, and connect.
SPEAKERS
- Steve Harnsberger, Co-Founder & CEO USAND LLC
- Ryan James, CEO & Co-Founder
- James Patrick, Co-Founder
- Colin Dixon, Chief Analyst, nScreenMedia (Co-moderator)
- Tracy Swedlow, Editor-in-Chief, ITVT/TVOT (Co-moderator)
