TVOT SF 2025 – Matthew Keys of TheDesk.net Interviews Scott Warren, President and GM of KPIX-CBS News Bay Area

July 15, 2025

Scott Warren, President and General Manager of KPIX and CBS News San Francisco, discussed CBS’s innovative use of augmented reality (AR) and virtual reality (VR) in news broadcasting with Matthew Keys, Publisher of TheDesk.net at TVOT SF 2025 June 25-26 in San Francisco.

Starting with weather, CBS created immersive environments for meteorologists to enhance viewer experience. The initiative, which began a year and a half ago, has expanded to other markets, including Dallas, Philadelphia, Denver, Los Angeles, New York, and Miami. CBS’s commitment to local news and sports is evident through their local streaming channels and partnerships with sports franchises like the San Francisco 49ers and the WNBA’s Valkyries.