January 24, 2021
Taking place January 27th and 28th, TVOT SPECIAL EDITION: OTT features panels of prominent figures from the OTT space led by well-known industry analysts. The panels will discuss how to escape the limitations of legacy technology, and how OTT providers (AVODs/SVODs/FASTs) who have experienced tremendous growth during the pandemic can leverage new technologies and business strategies to sustain growth in a market currently dominated by a few giants.
Directly after each panel, there will be a live chat-based Q&A session, where attendees will be able to pose their own questions to the experts from whom they just heard, and can network and socialize with their peers.
Not only will TVOT SPECIAL EDITION: OTT be complimentary, but attendees will receive a 10% discount on tickets for our flagship virtual show, TVOT LIVE!, Spring 2021 (April 26th-30th). To register for TVOT SPECIAL EDITION: OTT, click here.
Why Your OTT Technology Is Painting You into a Corner, and What to Do about It
The last year has seen a dramatic expansion in the opportunities for service provides to grow their business and distribute and monetize their content in new ways. Unfortunately, in many cases, the lack of scalability and flexibility in their OTT technology platforms has held them back from taking full advantage. This panel features executives who are creating next-generation ecosystems that are advancing the science of OTT technology. The panel will discuss: a) how dramatic increases in subscribers and viewing have exposed previously undiscovered architectural issues; b) why business needs often cannot be met by legacy platforms; c) the evolution of cloud-based, modular architectures that are reducing time-to-market for standing up new services and features; and d) the business benefits that can accrue to the industry. Panelists—who will be available following the session for a chat-based discussion with attendees who desire a deeper dive—include:
Juan Martin, Co-Founder and CTO, Firstlight Media
Albert Lai, Director – Media & Entertainment, Google Cloud
Paolo Cuttorelli, VP/GM, APAC, Evergent
Colin Dixon, Principal Analyst, nScreenMedia (Moderator)
How the Advent of Gen V Platforms Will Help OTT Spell ROI
Although OTT viewing increased significantly in 2020, growth for many aspirational Tier 1 services was really a “false positive” fueled by the low-hanging fruit of pandemic viewing: it looked good when measured against internal business plans, but will not be enough to win in the long term. To truly build on the gains of the past year, those services need new platform capabilities and business strategies that will enable them to reach beyond their core audiences and capture—and monetize—new viewers. In this sequel to the TVOT SPECIAL EDITION Day One Technology Panel, a cross-section of experts from the content and business-enablement sectors will a) discuss what new capabilities are necessary to woo and win secondary and tertiary audiences; b) examine how next-generation (Gen V) platforms are unlocking new data capabilities, personalization strategies and and other features; and c) offer insights into how these platforms can drive monetization and maximization of long-term consumer value in the years ahead. Panelists—who again will be available following the session for a chat-based discussion with attendees who desire a deeper dive—include:
Lauren DeVillier, CEO and Co-Founder, Struum
Andre Christensen, Founder and CEO, Firstlight Media
Tom Gershaw, WW Director Strategic Programs and Partnerships, Microsof Azure
Tracy Swedlow, Editor-in-Chief, ITVT (Moderator)
About Firstlight Media, Exclusive Sponsor of TVOT SPECIAL EDITION: OTT
Firstlight Media is expediting OTT’s transformation to ultra-scalable, cloud-based platforms that use artificial intelligence to drive true engagement and monetization for Tier 1 operators. Founded by a team with deep OTT video expertise and a strong track record of building successful B2B businesses, Firstlight Media is poised to capture the next wave of growth in premium OTT entertainment services. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.
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