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March 24, 2024

Bango TVOT Hot Topic Session: Super Bundling: The Future of Indirect Channel Distribution for Subscriptions

ITVT is pleased to announce the following Hot Topic Session, which Bango will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco).

Grid Schedule:

Wednesday, March 27th

Dining Room
Super Bundling: The Future of Indirect Channel Distribution for Subscriptions

Growth in the TV-subscription space is increasingly being driven by indirect channel distribution, particularly by the emergence of Super Bundling, where subscriptions from multiple different content providers are offered to consumers as a single-billed, often discounted “Super Bundle” by telcos and other players (according to data from Omdia, 20% of all SVOD subscriptions are already sold through telcos).

This session will explore the emergence of Super Bundling and its growing importance to the subscription-TV market—from the perspective of the consumer, for whom super bundling solves the complexity of managing multiple, separately billed subscriptions; from the perspective of the reseller (including telcos, ISPs, MVPDs and CTV content services), for whom it provides a means of increasing customer acquisition and retention, and of generating new revenue streams; and from the perspective of the content provider, whom it allows to enter new markets more easily and with significantly lower risk. Panelists include:

  • Bob Gold, CEO, Bob Gold & Associates (Moderator)
  • David Purdy, Chief Revenue Officer, Stingray
  • Erick Opeka, President and Chief Strategy Officer, Cineverse
  • Giles Tongue, VP of Marketing, Bango
  • Mark Lee, Head of North American Content Business Development, LG Electronics

About Bango: Bango enables content providers to reach more paying customers through global partnerships. Bango revolutionized the monetization of digital content and services, by opening up online payments to mobile phone users worldwide. Today, the Digital Vending Machine is driving the rapid growth of the subscriptions economy, powering choice and control for subscribers. The world’s largest content providers, including Amazon, Google and Microsoft trust Bango technology to reach subscribers everywhere. Bango, where people subscribe. For more information, visit

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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