January 5, 2022
ITVT is pleased to announce the following Hot Topic Session from Centriply at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):
2:35-3:25PM Eastern (11:35AM-12:25PM Pacific), January 10th
It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!
Data isn’t the end of the story—it’s the starting point. This panel will explore the importance of aligning TV attribution goals with the actual media buy—starting with using data to find real people in real places, through to telling the story of TV ad campaign business outcomes. Panelists include:
Centriply is an independent media agency on a 25-year mission to give agencies and brands the technology that taps into the scale of linear TV with the abilities that digital marketers expect. For more information, visit: www.centriply.com