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January 5, 2022

Centriply TVOT Hot Topic Session on Aligning TV Attribution Goals with the Actual Media Buy

ITVT is pleased to announce the following Hot Topic Session from Centriply at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here):

2:35-3:25PM Eastern (11:35AM-12:25PM Pacific), January 10th
Main Stage
It’s Not (Just) the Data, But How You Shake It. No Cookies, No Problem!

Data isn’t the end of the story—it’s the starting point. This panel will explore the importance of aligning TV attribution goals with the actual media buy—starting with using data to find real people in real places, through to telling the story of TV ad campaign business outcomes. Panelists include:

  • Amy Bobchek, Media Consultant
  • Dana Cornelius, VP of Product, Balanced Attribution, Kantar
  • Rich Kaufman, VP of Business Development, Centriply
  • Rick Howe, The iTV Doctor (Moderator)

About Centriply

Centriply is an independent media agency on a 25-year mission to give agencies and brands the technology that taps into the scale of linear TV with the abilities that digital marketers expect. For more information, visit:

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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