Today (Wednesday, January 12th) is day three of TVOT LIVE! 2022. It features a keynote fireside chat between Marcien Jenckes, President of Advertising at Comcast Cable, and Scott Schiller, Global CCO of ENGINE; sessions on CTV, NEXTGEN TV, Local Broadcasting, and more.
Register here (registration is free).
View the full agenda here.
Here’s the schedule for today:
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
11:05-11:40AM Eastern (8:05-8:40AM Pacific)
The Future of Television: The Intersection of Innovation and Change
- Marcien Jenckes, President of Advertising, Comcast Cable
- Scott Schiller, Global Chief Commercial Officer, ENGINE
11:40AM-12:20PM Eastern (8:40-9:20AM Pacific)
What Would You Do If You Ran___?
- Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV
- Colin Dixon, Chief Analyst, nScreenMedia
- Mike Bloxham, EVP of Global Media and Entertainment, Magid
- Rick Howe, The iTV Doctor (Moderator)
- Sherry Brennan, EVP and General Manager, Whip Media
12:25-1:05PM Eastern (9:25-10:05AM Pacific)
The Emerging Smart TV Ecosystem
- Alan Wolk, Co-Founder and Lead Analyst, TV[R]EV (Moderator)
- Claudio Marcus, VP of Strategy, Comcast Advertising
- John Gee, Chief Business Development Officer, LG Ads
- Justin Evans, Global Head of Analytics and Insights, Samsung
- Travis Hockersmith, VP of Platform+, VIZIO
1:05-1:50PM Eastern (10:05-10:50AM Pacific)
It’s Advertising, but Not As We Know It: Innovating Ad Formats for Modern Audiences and Tech
- Adam Gerber, Executive Director of US Investment Strategy, GroupM
- Josh Feldman, CMO, NBCUniversal Advertising Sales and Partnerships
- Mike Bloxham, EVP of Global Media and Entertainment, Magid (Moderator)
- Nathalie Bordes, EVP of Measurement for Marketers, ANA
- Rick Mandler, VP of Growth Strategy, Comcast Advertising
1:50-2:35PM Eastern (10:50-11:35AM Pacific)
Connected TV’s Growth in the Local TV Market
- Benny Bennafield, Partner and CMO, Propellant Media
- Kevin Dunaway, VP of Affiliate Relations and Content Development, Syncbak and VUit
- Kristin Wnuk, Head of Local/Director of Sales, Roku
- Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
- Ron Stitt, General Manager of NewsOn, Sinclair Broadcast Group
3:00-3:10PM Eastern (12:00-12:10PM Pacific)
Presentation: Anne Schelle, Managing Director of Pearl TV
3:10-3:50PM Eastern (12:10-12:50PM Pacific)
NEXTGEN TV Service and Receiver Adoption
- Adam Ware, VP of Growth Networks and Content, Sinclair Broadcast Group
- Bill Hague, EVP, Magid (Moderator)
- Bonnie Barclay, President, The Branding Iron
- Nick Colsey, VP of Business Development, Sony
- Tim Carroll, Senior Director of Sound Technology, Dolby Laboratories
3:55-4:35PM Eastern (12:55-1:35PM Pacific)
Where Is the Early ROI of NEXTGEN TV for Broadcasters?
- Anne Schelle, Managing Director, Pearl TV (Moderator)
- Catherine Badalamente, Chief Innovation Officer, Graham Media Group
- Shawn Makhijani, SVP of Business Development and Strategy, NBCUniversal Television and Streaming/SVP of NBC Spot On
- Skip Flenniken, AVP of Business Development, Sinclair Broadcast Group
- Umair Hussain, Associate Partner, Red Chalk Group
4:35-5:15PM Eastern (1:35-2:15PM Pacific)
ATSC 3.0 Data-Delivery Opportunities
- John Hane, President, BitPath
- Madeleine Noland, President, ATSC
- Mark Corl, SVP of Advanced Technology Development, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content (Moderator)
5:20-6:05PM Eastern (2:20-3:05PM Pacific)
Realizing the Potential of CTV Advertising
- Alice Sylvester, Partner, Sequent Partners (Moderator)
- Andre Swanston, SVP, Media and Entertainment Vertical, TransUnion
- Diana Horowitz, SVP of Advertising Sales, FuboTV
- Jason Schifrien, Go-To-Market for Advertising Products, Roku
- Scott Turner, Director of Business Development and Agency Partnerships, VIZIO Ads
- Tal Chalozin, Co-Founder and CTO, Innovid
