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October 6, 2022

DISH Media TVOT SF 2022 Hot Topic Session: Linear Addressable TV: Lessons from the Experts

ITVT is pleased to announce the following Hot Topic Session, which DISH Media will be presenting at TVOT SF 2022 (October 12th and 13th in San Francisco; register here; view the full agenda here).

October 12th

Dining Room
Linear Addressable TV: Lessons from the Experts
DISH Media Hot Topic Session

Spending on addressable advertising for linear TV is expected to grow 16% this year, and to exceed $4 billion by the end of 2023. This session, which brings together representatives of two companies that have been at the forefront of implementing linear addressable TV advertising in the US, will draw on their experience and expertise to break down how linear addressable can complement a traditional linear strategy. Topics to be addressed include first-party data and the value of addressable versus legacy linear; the importance of maximizing audience-based buying; how to use data and technology to reach audiences more efficiently; emerging opportunities and challenges; and more. Participants include:

  • Kevin Arrix, SVP, DISH Media
  • Matt Van Houten, SVP of Product, Operations and Business Development, DirecTV Advertising

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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