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May 21, 2023

Imagine Communications TVOT SF 2023 Hot Topic Session: Dynamic Trading in the US Ad Market

ITVT is pleased to announce the following Hot Topic Session, which Imagine Communications will be presenting at TVOT SF 2023 (May 24th and 25th in San Francisco; register here; view the full agenda here).

May 24th

Unlocking Revenue Upside: Exploring Dynamic Trading in the US Ad Market

Linear ad revenue dominates the CTV arena, comprising over 80% of publisher revenue in the US. To foster innovation and increase revenue, the industry must embrace new, more efficient selling models. Dynamic trading has proven successful in international markets, offering an opportunity to optimize linear (live and streaming) ad revenues by strategically placing ads to target audiences at substantially lower operational costs. Join our panel of experts to explore the potential of dynamic trading in the US ad market, what’s required to make it happen, and how soon the change may come. Panelists include:

  • Julian Zilberbrand, EVP of Advanced Media, Paramount
  • Kemal Bokhari, Head of Data, Measurement and Analytics, DISH Media
  • Rob Jayson, EVP of Insights and Analytics, USIM
  • Steve Reynolds, President, Imagine Communications (Moderator)

About Imagine Communications: Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on the company’s optimized, future-proof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse Imagine Communications’ products, and the company’s software solutions drive close to a third of global ad revenue. Through continuous innovation, it is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. For more information, visit

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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