Luminate TVOT Hot Topic Session: The Chocolate and Peanut Butter Scenario: Combining Streaming Consumption Metrics with Powerful Metadata for Deeper Contextualization

ITVT is pleased to announce the following Hot Topic Session, which Luminate will be presenting at TVOT SF 2024 (March 27th and 28th in San Francisco; register here; view the full agenda here) and grid view of the schedule here.

Wednesday, March 27th

4:40-5:40PM,
Ballroom
The Chocolate and Peanut Butter Scenario: Combining Streaming Consumption Metrics with Powerful Metadata for Deeper Contextualization

While measurement solutions for streaming are becoming more sophisticated and accurate, gleaning meaningful insights from these platforms remains a complicated process. Challenges in mapping data sets, inconsistent-quality metadata, variations in title formats, as well as the entertainment industry lacking a fully developed standard unique identifier, remain challenges. Between studio “data-ectodes” and fragmented audiences, defining hits and trends has become harder than ever.

Join Luminate Film & TV’s Jimmy Doyle and a panel of industry experts as they discuss how contextual metadata can be the Rosetta Stone to unlock viewership trends. Panelists include:

• Cecilia Lara, VP of Audience and Content Research and Insights, Warner Bros. Television Group
• Jimmy Doyle, Director of Business Development, Luminate (Moderator)
• Kate Coke, Executive, Analytics and Insights, Creative Artists Agency (CAA)

About Luminate: Luminate is entertainment’s preeminent data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television.

The company has deep roots in accurately measuring and tracking the entertainment industry. As SoundScan and BDS Radio, it developed the methodology to measure consumer engagement with music through radio and point of sale metrics, both of which were eventually adopted by Billboard for their iconic Billboard Charts (a partnership which remains today). As Nielsen Music, the company launched Music Connect–the music industry’s leading platform for music analytics, trends and market share. And as TV Tracker and Variety Insight, it built the film and television industry’s largest database of film and television metadata. In 2022, Luminate was created to fulfill the vision to be entertainment’s preeminent data and insights company, unleashing access to the most essential, objective and trustworthy information across music, film and television. For more information, visit www.luminatedata.com.