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January 7, 2022

MarketCast TVOT Hot Topic Session: Moneyballing Media: How Big Data Is Transforming TV

ITVT is pleased to highlight the following session at our upcoming virtual conference, TVOT LIVE! New Year 2022 (January 10th-13th. Register here; view the full agenda here); the editorially independent session is sponsored by Marketcast:

12:50-1:40PM Eastern (9:50-10:40AM Pacific), January 11th
Main Stage
Moneyballing Media: How Big Data Is Transforming TV

Big data is changing the media research and analytics game forever, forcing broadcasters, content creators, and advertisers to pause and rethink what sort of metrics are important for understanding today’s modern audiences and the content they engage with. This session brings together data scientists and research experts from across the media ecosystem to discuss the potential for big data to reshape wide swaths of our business, from traditional TV ratings and fan engagement to advertising attribution. Panelists will share examples of advanced analytics that offer promise, as well as discuss the challenges facing those who are trying to upend age-old systems (and mindsets) that have governed the media landscape for decades. Panelists include:

  • Howard Shimmel, President, Janus Strategy & Insight
  • Josh Chasin, Chief Measurability Officer, VideoAmp
  • Michael Vinson, Chief Research Officer, Comscore
  • Tom Weiss, Chief Data Scientist, MarketCast (Moderator)
  • Tracey Scheppach, CEO, Matter More Media


About MarketCast

MarketCast research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports, and lifestyle brands. Our unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions.

Today, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, video games publishers, lifestyle brands and sports leagues and teams. For more information, visit

TMRW Corp.

Tracy Swedlow & Richard Washbourne

Tracy Swedlow and Richard Washbourne own TMRW Corp., the parent corporation, which produces the InteractiveTV Today (ITVT) Web site and The TV of Tomorrow Show (TVOT) executive conferences. We are headquartered in San Francisco, California.

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